Archive: July 2013

Chuck E. Cheese Needs to Take Fisticuffs Off The Menu

July 31st, 2013 by

A 20-person brawl at a Chuck E. Cheese outlet in Wisconsin is just the latest episode of violence at the fast-food chain that caters to kids. Earlier this week a dad and his young son both had to be treated for injuries after an attempted robbery outside of a Chuck E. Cheese outlet in New […]

Top Weiner Aide Offers Communicators a Lesson on How Not to Talk to Reporters

July 31st, 2013 by

If Anthony Weiner thought his campaign woes couldn’t get any worse, then Barbara Morgan likely changed his mind. Morgan is Weiner’s communication director and yesterday she responded to a former intern’s tell-all article in the Daily News with a barrage of insults and obscenities, which adds yet another layer of discreditable behavior to the campaign.

3 Clutter-Busting Tips for Your Press Releases and Email Pitches

July 31st, 2013 by

Andrew Hindes, president and founder of PR and marketing copywriting company The In-House Writer, will be leading press release and email pitch writing clinics at PR News’ Writing Boot Camp in San Francisco on Aug. 5. He offers three tips to cut through the clutter.

5 Tips on How to Boost Your Content Marketing Strategy

July 30th, 2013 by

Brands of all stripes ignore content marketing at their own peril. As more and more media budgets shift from ad schedules to demand for content marketing and native advertising, companies need to have a legitimate strategy in place.

Coca-Cola’s Lawyers Claim Consumers Are Dumb To Believe Vitaminwater is Healthy

July 30th, 2013 by

A four-year-old lawsuit concerning the false advertising of Vitaminwater as a health drink continues to cause problems for Coca-Cola. The soft drink giant’s legal team has argued from the beginning that: “no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”

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Building a Global CSR Initiative, One Cinder Block at a Time

July 30th, 2013 by

I found myself halfway around the world, hauling 30-pound cinderblocks across a dusty foundation under a relentless African sun. I was building a house. And it was changing my life.

FedEx Package Tosser Mea Culpa: We’re All Crisis Managers Now

July 29th, 2013 by

By now, you’ve probably seen the video of a FedEx courier carelessly tossing bosses into the back of her truck. The other man in the video is a security guard named Bob Marge, and he wants you to know that he’s sorry.

3 PR Tips When Your Company is Part of Huge Merger

July 29th, 2013 by

Madison Avenue is getting a makeover. Publicis Groupe and Omnicom Groupe are merging to form the world’s largest advertising holding company, with annual revenue of about $23 billion. But where was PR?

PR’s Role in Shaping Brand Perception Is Illustrated in Revival of Twinkies

July 29th, 2013 by

When Twinkies parent company Hostess went out of business late last year there was an outpouring of sentiment from millions of people for the spongy cake with the creamy filling, which dates back to 1930. Saying goodbye to such an iconic brand was hard to, er, swallow for a lot of older consumers, who equate Twinkies with their childhood.

Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign

July 29th, 2013 by

Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.