Archive: August 2012

When you want people to do something, they can’t read your mind. Here’s some steps for creating a compelling and successful call to action.

When you want people to do something, they can’t read your mind. Here’s some steps for creating a compelling and successful call to action.

Thanks to a still-slumping economy, consumer confidence is at an historical low, but through proven strategies, PR pros can overcome the gloom.

Thanks to a still-slumping economy, consumer confidence is at an historical low, but through proven strategies, PR pros can overcome the gloom.

All the training in the universe can’t prepare you for miscommunications with international counterparts.

All the training in the universe can’t prepare you for miscommunications with international counterparts.

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

1. Just 19 CEOs in the Fortune 500 have Twitter accounts. 2. Eighty-one percent of corporate executives believe energy cost reductions are critical to brand building. 3. Close to 40% of small business owners in… Continued

A full-blown social media crisis is bad enough. When it happens during "off hours," it could go from bad to worse.