Archive: July 2012

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Agency Health Improves as Billing Rates Rise

July 2nd, 2012 by

The nation’s PR agencies increased their hourly rates slightly in 2011, based on responses from 105 agencies.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

Quick Study: Agency Health Improves as Billing Rates Rise; Journalists Relying More on Industry Insiders for New Stories

July 2nd, 2012 by

â–¶ Agency Billing Rates Increase: If you’re a PR agency, the following is good news; for their clients, the jury is out. The nation’s PR agencies increased their hourly rates slightly in 2011 according to… Continued

Quick Study: Agency Health Improves as Billing Rates Rise; Journalists Relying More on Industry Insiders for New Stories

July 2nd, 2012 by

â–¶ Agency Billing Rates Increase: If you’re a PR agency, the following is good news; for their clients, the jury is out. The nation’s PR agencies increased their hourly rates slightly in 2011 according to… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

July 2nd, 2012 by

1. In advance of the Supreme Court’s decision on the constitutionality of Obama’s Affordable Care Act, communicators crafted multiple messages to prepare for all outcomes. 2. The majority of journalists use Facebook and Twitter to… Continued

Case Study: PR Goes ‘On Air’ With Branded Radio Campaign to Support Fisher House Foundation and Military Families

July 2nd, 2012 by

The power of the airwaves proved to be an effective communications tool to raise money, awareness for the military housing organization.

Management POV: Cultivate a Big Ideas Culture and Reward Success

July 2nd, 2012 by

Those in leadership positions have a responsibility to set the tone in their organizations by encouraging big ideas and celebrating when those ideas come to fruition.

Management POV: Cultivate a Big Ideas Culture and Reward Success

July 2nd, 2012 by

Those in leadership positions have a responsibility to set the tone in their organizations by encouraging big ideas and celebrating when those ideas come to fruition.

Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

July 2nd, 2012 by

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

July 2nd, 2012 by

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.