Seven Things You Will Learn in This Week’s Issue of PR News

1. Rumors that CNN would purchase social media news site Mashable cropped up in Austin at the 2012 South by Southwest interactive conference. 

2. Real-Time Marketing, a hot topic among communicators, has proven to be effective in enabling strong engagement outcomes.

3. Pinterest users are about twice as likely to repin posts from the food category than other categories. 

4. The public’s trust in financial services is up from last year, but is still pretty low overall.

5. Siemens’ B2B online game Plantville drew 10,000 registered players in one month after launch. 

6. The biggest buzz of interest to PR pros out of SXSWi: location-based app Highlight. 

7. Strong, trusted advisors focus on disciplined and targeted relationship building.