Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation.
Archive: March 2012
Social Watch: Players Top the Tweet Chart During NBA All-Star Weekend
March 5th, 2012 by PRNEWSLeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.
Facebook’s New Timeline for Brands Means Deeper Engagement With Followers
March 5th, 2012 by Sahil PatelHere’s a primer on the new Facebook features that take awareness building and interacting with users to another level.
Quick Study: Digital Media Radically Transforming Marcom Process; Sam’s Club, Publix Top-Rated in Customer Experience
March 5th, 2012 by PRNEWSâ–¶ Digital Media as a Change Agent: Almost three-quarters of brand owners are modifying their marketing and communications process in response to the demands posed by digital media, says a study by the Society of… Continued
Seven Things You Will Learn in This Week’s Issue of PR News
March 5th, 2012 by PRNEWS1. After rolling out Timeline for individuals in Sept. 2011, Facebook introduced the feature for brands in Feb. 2012. 2. Pinterest’s users are 80% female; of them, 25% earned a BA or higher. 3. Tweets… Continued
Tip Sheet: How to Choose a Monitoring & Measurement Firm
March 5th, 2012 by Angela JeffreyMeasurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.
How to Design a Triage System for Social Media
March 5th, 2012 by Beth HaikenMaking informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.
When Facing Today’s Media, Leaders Can’t Live on Hubris Alone
March 5th, 2012 by Scott Van CampDespite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.
Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients
March 5th, 2012 by Hilary JM TopperThere’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.
Public Relations Redefined and Deconstructed
March 2nd, 2012 by Bill MiltenbergPRSA released its new definition for public relations on March 3, and we spoke with PRSA CEO Gerry Corbett and two PR News Advisory Board members to provide context on the new definition.