Archive: March 2012

Brand development favors those who can highlight their expertise and identity—not those who blend in and leave clients without critical information.

Goodwill Communications CEO Bill Goodwill provides four key elements for a successful radio public service announcement.

The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.

When it comes to delivering a great customer experience, Publix and other grocery chains are tops, while TV and Internet service providers have room for improvement.

In advance of PR News’ April 18 Measurement Conference in Washington, D.C., PRIME Research’s Mark Weiner shares insight into how to prove the value of PR to the C-suite.

Google shared statistics with the New York Times to prove that its social network is alive and well.

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.

While the media has gobbled up the Oreos milestone, it’s online where you’ll find the big public celebration.

Has the news that the New Orleans Saints had a “bounty” program—paying defensive players $1,500 for a “knockout” and $1,000 for a “cart-off” of offensive opponents—been a PR disaster for the NFL? Hardly. Currently the NFL is exp…

Two powerful brands have teamed up—unofficially, of course—to generate publicity for each other on the eve of Super Tuesday.