Archive: March 2012

Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation.

LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level.

â–¶ Digital Media as a Change Agent: Almost three-quarters of brand owners are modifying their marketing and communications process in response to the demands posed by digital media, says a study by the Society of… Continued

1. After rolling out Timeline for individuals in Sept. 2011, Facebook introduced the feature for brands in Feb. 2012.  2. Pinterest’s users are 80% female; of them, 25% earned a BA or higher. 3. Tweets… Continued

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.

There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.

PRSA released its new definition for public relations on March 3, and we spoke with PRSA CEO Gerry Corbett and two PR News Advisory Board members to provide context on the new definition.