Archive: January 2012

In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

1. A recent study finds that 61% of companies make at least one social media tool available to some or all employees.  2. Despite a general decline in shareholder value, North American companies expect executive… Continued

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

The new year brings new thoughts on just what PR is, and how it can best leverage a changing competitive marketplace.

The new year brings new thoughts on just what PR is, and how it can best leverage a changing competitive marketplace.

A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued