Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.
Archive: January 2012
5 Internal Communications Tactics for Times of Transition
January 4th, 2012 by Scott E. RuppScott E. Rupp of Vitera Healthcare Solutions provides five key tips for communicating change to employees.
Social Sites’ Role In Reaching Key Influencers Grows
January 4th, 2012 by PRNEWSMore than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.
Starbucks Tries to Sidestep Backlash With Its Price Increase
January 3rd, 2012 by PRNEWSThe coffee giant may have learned something from the failed strategies of other companies looking to hike prices or charge new fees.
Why PR Is Often Missing at the Senior Management Table
January 3rd, 2012 by Gordon G. AndrewHighlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.
Why PR Is Often Missing at the Senior Management Table
January 3rd, 2012 by Gordon G. AndrewHighlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.
C-Level Execs Recognize Public Relations’ Importance
January 3rd, 2012 by PRNEWSPR skills such as building and protecting a company’s credibility and reputation have emerged as major assets for C-level executives.
Marketing Heads: PR the Toughest ROI Nut to Crack
January 2nd, 2012 by PRNEWSPublic relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.
Marketing Heads: PR the Toughest ROI Nut to Crack
January 2nd, 2012 by PRNEWSPublic relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.
Charting the Industry: Executive Bonus Pay Problematic for PR
January 2nd, 2012 by PRNEWSIn a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.