â–¶ Internal Comms Needs Work: According to the first annual Workplace Communications Impact Survey—conducted online in September 2010 and released in June 2011 by Harris Interactive and Yammer Inc. — companies still have a long… Continued
Archive: June 2011
Charting the Industry: PR and Corporate Boards—A Critical Link
June 6th, 2011 by PRNEWSCorporate board members have cited reputational risk as a company’s biggest threat, which should put communicators in the thick of C-suite strategies.
The Bold Ones: Vibrant External and Internal Cultures Drive Brand Success
June 6th, 2011 by Shaun Smith and Andy MilliganComprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.
Scaling Up: Achieve Control and Value From ‘Local’ Social Media
June 6th, 2011 by PRNEWSAre your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system.
PR News Q&A: Adam Singer on Taking a Holistic Approach With Facebook
June 6th, 2011 by PRNEWSLEWIS PR’s Adam Singer, a presenter at the PR News Facebook Conference in San Francisco on August 9, says that Facebook must be carefully integrated with other relevant PR channels.
France Bans Facebook, Twitter Promos on TV; How Would This Play in the U.S.?
June 6th, 2011 by PRNEWSThe French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.
Integration of IR and PR: Success Through Quality Information
June 6th, 2011 by Ulrich SiebertThe separation of IR and PR is counterproductive to credible, authentic and trustworthy communication.
How to Increase Your Chances of Winning Best-of-Show Awards
June 6th, 2011 by Linda MusgroveGo beyond the networking breaks and cocktail gatherings and capitalize on best-of-show award opportunities for positive exposure at trade shows.
Do Something Different: Engage the Media Using Twitter
June 6th, 2011 by Hilary JM TopperAt first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release.
Procter & Gamble Thinks Outside the Checkbook
June 3rd, 2011 by PRNEWSTide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility.