Archive: March 2010

Campaign: Diversity & Inclusion Training – Elevate the Dialogue The Pepsi Bottling Group, with approximately 67,000 employees worldwide, wanted to create an inclusive environment and thus drive its diversity goals (such as hiring and retaining… Continued

Campaign: The Allstate Foundation, “Your Choice to Empower” To help survivors of domestic abuse empower themselves by achieving their educational and professional goals, the Allstate Foundation teamed up with Fleishman-Hillard to create a program leveraging… Continued

Campaign: Real Caring Volunteer Initiative and Real Solutions As a community-focused managed care company serving 1.8 million members in 11 states, Amerigroup strives to give back to those communities through its “Real Caring” volunteer initiative.… Continued

Impressive internal environmental stewardship, efficient nonprofit partnerships that foster community outreach and effective CSR communications efforts propel Minneapolis-based Carmichael Lynch Spong to the top in CRS practices by a PR firm. CLS’ internal environment actions… Continued

Even in challenging economic times, Cisco Systems has demonstrated continued commitment to CSR and citizenship. Aligning responsible business practices and social investments to create long-term value and sustainability for the company and global communities, Cisco… Continued

Campaign: Rock the Bulb Tour To position itself as a trusted resource and advocate for energy efficiency, Puget Sound Energy enlisted the services of PR firm Colehour+Cohen to develop and implement a campaign focused on… Continued

Even with the economy, CSR initiatives have not been on the wane: They are still adding value for companies of all sectors. Recently, PR News honored the CSR programs and the people who lead them at its CSR Awards luncheon held in Washington, D.C. on February 24. Learn about the winner of the community affairs category and the honorable mentions.

Campaign: The Big Green Help On Earth Day 2008, Nickelodeon launched The Big Green Help, an environmental initiative that provides information and tools to help explain climate change to kids and connect them to “Earth-friendly”… Continued

Our Journey: McCain Foods’ First CSR Report Although corporate social responsibility has been central to McCain Foods’ business philosophy since its founding more than 50 years ago, the company, until recently, always kept a low-profile… Continued