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Archive: March 2010
Social Media in Small Business; Readers’ News Story Preferences; Best Brand Equity; 500 Finds Twitter
March 8th, 2010 by PRNEWSâ–¶ Social Media Big in Small Businesses: In a survey of 1,700 small-business leaders on their usage of digital/social media by Business.com, the most popular platforms they turn to for business decision making are webinars… Continued
How To Create, Package and Pitch Trend Stories
March 8th, 2010 by PRNEWSWhen looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you’d like, the more effective angle to pursue could be that of a trend story.
Risk and Commitment Drive Employee Development
March 8th, 2010 by PRNEWSIf you are not taking risks and giving employees’ opportunities that make you feel uncomfortable as a manager, you are not tapping into your employees’ potential. To put it another way, give employees maximum responsibility at the earliest opportunity.
The Art and Science of Building PR Talent: Best Practices From the Best Programs
March 8th, 2010 by PRNEWSAs layoffs abate, companies are switching gear and focusing on keeping key employees on board. PR News asked executives with top employee development programs to reveal their best practices for developing talent from within.
Doing Good as a Business Driver: Making the Leap to CSR 2.0
March 8th, 2010 by PRNEWSIs your CSR program firmly in place in your organization? Are you beginning to involve important stakeholders such as clients, customers and employees in your CSR efforts? If your answer is “yes” to these questions, you might be ready to take CSR to the next level.
CSR Awards: Workplace Innovation – Pioneer Services, a Division of MidCountry Bank
March 1st, 2010 by PRNEWSBack in 2005, Pioneer Services, a provider of financial services to members of the military and part of MidCountry Bank, established a paid Volunteer Time Off (VTO) benefit for its employees. VTO gives full-time employees… Continued
CSR Awards: Sustainability/CSR Report – H.J. Heinz Company
March 1st, 2010 by PRNEWSIn 2008, H.J. Heinz launched a global sustainability initiative to reduce greenhouse gases, energy consumption and water usage by 20% by 2015. The challenge: to present Heinz’s numerous worldwide sustainability programs and their results so… Continued
CSR Awards: Stakeholder Engagement – GE
March 1st, 2010 by PRNEWSGE Corporate Citizenship External research commissioned by GE showed that stakeholders frequently reached out to GE to speak on panels, join events and engage in other key thought leadership forums. In response, GE looked to… Continued
CSR Awards: Philanthropy Communications – Aflac
March 1st, 2010 by PRNEWSCampaign: Childhood Cancer Awareness Month Health and life insurance provider Aflac wanted to convey to the public and its stakeholders that it is a company committed to causes related to childhood cancer. To raise up… Continued