Archive: March 2010

Campaign: 2009 Jiffy Lube Maintenance Partners for Life Building on the success of the Jiffy Lube Maintenance Partners for Life campaign in 2008, Jiffy Lube International launched year two of the company’s national cause marketing;… Continued

2009 National Backpack Program Media Relations Campaign To increase awareness of its National Backpack Program, in existence since 2001, the Office Depot Foundation, the primary charitable arm of Office Depot, set out in 2009 to… Continued

Campaign: Stop Sex Trafficking of Children & Young People Every year, an estimated 1.2 million child victims are trafficked for sexual exploitation globally. This grim statistic registered such a potent impression on The Body Shop… Continued

Campaign: One Million Acts of Green One Million Acts of Green, created to humanize the technology-centered Cisco brand and to improve Cisco’s reach among small- to medium-size businesses and consumers, centered around green choices made… Continued

Frank Mantero is responsible for communicating GE’s citizenship initiatives, practices and programs, internally and externally, and because of the importance GE places on corporate citizenship, he is always sure to integrate it into GE’s messaging,… Continued

Thanks in good measure to Tracy Pleschourt, Carmichael Lynch Spong has become an environmental leader among agencies nationwide. Two years ago, Pleschourt added corporate social responsibility to the many hats she wears. Since then, she… Continued

As managing director of Diageo’s Latin American & Caribbean Hub, J. Randolph “Randy” Millian is committed to enriching the communities of the nearly 50 countries in the region. “We strive to make a material impact… Continued

Campaign: Pack Up. Pitch In. Help Out. 2009 With the goal of making Michigan State University a leader in sustainability, charitable support and environmental stewardship, the marketing communications team at MSU’s Division of Residential and… Continued

Campaign: Oracle Volunteers Born out of strong grassroots interest from employees, the Oracle Volunteers program coordinates local volunteer opportunities as well as well as three, large-scale global events: ● Oracle Global Volunteer Days: A multi-week… Continued

Campaign: BNY Mellon Community Partnership In 2008, asset management and securities services company BNY Mellon created the Community Partnership, a worldwide employee volunteering, team fundraising and charitable giving program supporting the communities where its staff… Continued