Archive: March 2010

Creating High-Priority Content for Search Engines

March 31st, 2010 by

Picking the perfect words may not have been as important in the past, but today, keywords are critical to your firm’s digital reputation and whether or not you get found.

Ford and General Mills Among Corporate Ethics Leaders

March 29th, 2010 by

The Ethisphere Institute found in its annual survey that L’Oréal, Ford and General Mills are among the "world’s most ethical companies." The institute assessed over 3,000 organizations based on a range of metrics, such as corporate citizenship and governance, innovation and broader "industry leadership."

Marketers Face IT Pressure

March 29th, 2010 by

A Unica study reveals that virtually all marketers struggle with turning data into actions, and IT support of communications technology is the No. 1 industry bottleneck.

Biz Elite Devour Media

March 29th, 2010 by

Ipsos’ latest Business Elite study reveals that media consumption is growing among U.S. business leaders. The uncertain economic conditions of recent years have made access to business news more important for the most powerful businesspeople.

Echoes of Hawthorne Effect in Social Media Age

March 29th, 2010 by

The Hawthorne Effect may be more relevant than ever in the time of social media. But here are a few more lessons that emerge from recent research about communications to engage today’s employees.

Education, Messaging Drive Effective Government Comms

March 29th, 2010 by

Verizon’s rolling out of its FiOS video service in New York City wasn’t just a matter of connecting optical cable. Connecting with a number of local and state officials was first and foremost, and the process took about three years.

Case Study: Verizon Communications Team Goes Behind the Scenes And In Front of the Media for Its NYC FiOS TV Launch

March 29th, 2010 by

Ever since Verizon launched FiOS TV in Keller, Texas, in September 2005, the company’s ultimate goal had been to roll out the all-fiber-optics video service in the major cities in its service area, particularly in New York.

Influencers Vary Widely

March 29th, 2010 by

A study by Epsilon reveals that influencers can be hard to pinpoint specifically, but they cross gender, age, income levels and channels. The one constant is their tendency to talk about products and events.

Report: 2009 PR Salaries Cut and Bonuses Slashed

March 29th, 2010 by

A new study from PR executive search and consulting firm Spring Associates reveals that base salaries for both corporate and agency PR professionals decreased by double digits in 2009.

Ten Billion Tweets Served: Twitter Usage in PR Efforts Still Evolving

March 29th, 2010 by

It’s safe to say that if an organization hasn’t at least experimented with Twitter by now, it has missed the proverbial boat. Now, three years since the microblogging platform’s launch, PR News speaks with a quartet of social media strategists across nonprofit, B2C, B2B and agency functions to find out how their own Twitter efforts have evolved, and how they are moving their business needle with the tool.