Archive: December 2009

10 Best Practices for Marketing Socially Responsible Businesses

December 28th, 2009 by

Marketing a CSR initiative or enterprise takes as much strategic know-how as launching one. Following are 10 tips and tricks:

Finding the Right ROI Model for Your Client

December 28th, 2009 by

Why is it so hard for us as an industry to scrap the publicity-by-the-pound theory or the veiled attempt to use fuzzy math to track messaging and somehow make a leap that because the client message was in a story a consumer actually bought something?

Social Media’s Role in Transforming Public Relations

December 28th, 2009 by

How social media is revolutionizing the PR landscape.

Helping Migrant Communities: Western Union Targets Global Customer Base for Massive CSR Campaign

December 22nd, 2009 by

Known long ago for Morse code, today’s Western Union is synonymous with another M word: migration. Migration is what drives Western Union—to the tune of nearly $1 billion a year in earnings helping poor migrants around the globe send money home.

Social Media Monitoring Tools: 10 Questions to Ask

December 22nd, 2009 by

With over 60 vendors competing in the social media monitoring and analysis space, the overwhelming options make it a real challenge for buyers to know which service they should subscribe to. Here are 10 important questions PR pros need answers to before making a decision on a monitoring service:

Navigating the New Media World: How to Reach Your Key Influencers

December 22nd, 2009 by

How PR professionals cope with this media transformation affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some which have ceased to exist, while others are down to bare-bones resources.

Achieving Effective Measurement: Strategic and Tactical Tips—Tops to Bottom

December 21st, 2009 by

n a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement. While 88% believed measurement was an integral part of the the PR process, 77% said they were currently tracking their programs.

Build Your Brand the Social Way

December 21st, 2009 by

Social media engagement is an essential component of almost any organization’s marketing and public relations efforts. As PR firms position themselves as keepers of the brand trust and leading company reputations, adding social media to their repertoire of service offerings is a critical move.

Tips for Executing a Global CSR Campaign

December 21st, 2009 by

What companies should consider when executing a global CSR effort.

CMOs to Increase Social Media Focus in 2010

December 21st, 2009 by

More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers… Continued