How social media is revolutionizing the PR landscape.
Archive: December 2009
Finding the Right ROI Model for Your Client
December 28th, 2009 by PRNEWSWhy is it so hard for us as an industry to scrap the publicity-by-the-pound theory or the veiled attempt to use fuzzy math to track messaging and somehow make a leap that because the client message was in a story a consumer actually bought something?
10 Best Practices for Marketing Socially Responsible Businesses
December 28th, 2009 by PRNEWSMarketing a CSR initiative or enterprise takes as much strategic know-how as launching one. Following are 10 tips and tricks:
Navigating the New Media World: How to Reach Your Key Influencers
December 22nd, 2009 by PRNEWSHow PR professionals cope with this media transformation affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some which have ceased to exist, while others are down to bare-bones resources.
Social Media Monitoring Tools: 10 Questions to Ask
December 22nd, 2009 by PRNEWSWith over 60 vendors competing in the social media monitoring and analysis space, the overwhelming options make it a real challenge for buyers to know which service they should subscribe to. Here are 10 important questions PR pros need answers to before making a decision on a monitoring service:
Helping Migrant Communities: Western Union Targets Global Customer Base for Massive CSR Campaign
December 22nd, 2009 by PRNEWSKnown long ago for Morse code, today’s Western Union is synonymous with another M word: migration. Migration is what drives Western Union—to the tune of nearly $1 billion a year in earnings helping poor migrants around the globe send money home.
More Seniors Using the Web—Women Outpace Men
December 21st, 2009 by PRNEWSWhile mainstream marketing and PR pros are setting their online sights on the younger generations, they might want to take a new look at those folks over 65 years of age.
CMOs to Increase Social Media Focus in 2010
December 21st, 2009 by PRNEWSMore high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers… Continued
Tips for Executing a Global CSR Campaign
December 21st, 2009 by PRNEWSWhat companies should consider when executing a global CSR effort.
Build Your Brand the Social Way
December 21st, 2009 by PRNEWSSocial media engagement is an essential component of almost any organization’s marketing and public relations efforts. As PR firms position themselves as keepers of the brand trust and leading company reputations, adding social media to their repertoire of service offerings is a critical move.