Marketing a CSR initiative or enterprise takes as much strategic know-how as launching one. Following are 10 tips and tricks:
Archive: December 2009
Why is it so hard for us as an industry to scrap the publicity-by-the-pound theory or the veiled attempt to use fuzzy math to track messaging and somehow make a leap that because the client message was in a story a consumer actually bought something?
How social media is revolutionizing the PR landscape.
Known long ago for Morse code, today’s Western Union is synonymous with another M word: migration. Migration is what drives Western Union—to the tune of nearly $1 billion a year in earnings helping poor migrants around the globe send money home.
With over 60 vendors competing in the social media monitoring and analysis space, the overwhelming options make it a real challenge for buyers to know which service they should subscribe to. Here are 10 important questions PR pros need answers to before making a decision on a monitoring service:
How PR professionals cope with this media transformation affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some which have ceased to exist, while others are down to bare-bones resources.
n a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement. While 88% believed measurement was an integral part of the the PR process, 77% said they were currently tracking their programs.
Social media engagement is an essential component of almost any organization’s marketing and public relations efforts. As PR firms position themselves as keepers of the brand trust and leading company reputations, adding social media to their repertoire of service offerings is a critical move.
More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers… Continued