Archive: December 2009

Jeff Tammes, VP of Strategic Marketing, Cornerstone When it comes to branding marketing campaigns, Jeff Tammes has not only infused it with a different spin but has radically shifted the paradigm altogether. Through his work… Continued

Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick Maintaining a corporate reputation in today’s networked world brings many different challenges than existed five years—let alone a generation—ago. The rise and the constant innovation of a connected… Continued

Sal Petruzzi, Senior Vice President of Public Relations, Turner Broadcasting System The sheer scope of his executive responsibilities make Sal Petruzzi the embodiment of the traits that comprise the complete public relations professional. Head of… Continued

Rapid-fire presentations covering crisis communications, social media, public affairs, media relations and more made "know-it-all’s" of conference participants.

Best practices revealed by three thought leaders at Washington D.C. event cover listening, integrated social media campaigns and responding to stakeholders in a crisis.

Weber Shandwick’s Leslie Gaines-Ross and Turner Broadcasting System’s Sal Petruzzi were among PR News‘ PR People Award winners announced today at the National Press Club in Washington, D.C.

t is safe to assume that in a down economy, belts are tight in corporate America. And while corporate social responsibility (CSR) continues to grow by leaps and bounds in relevance, thanks in large part to the many corporations who have made a name for themselves by being more responsible and more sustainable (i.e., Starbucks, HP, Coca-Cola), it is often seen as something “nice to do” but certainly not a priority.

Can’t get anyone talking about your product on Twitter? Not seeing even a blip in Web site traffic? When your social media plan is turning decidedly anti-social, it’s time to take a deep breath and start thinking differently about social media. It’s possible you may be wrapped up in using your extensive social media tool kit and not thinking about ideas and conversations that are flowing in cyberspace.

Best practices for writing and targeting that time-hallowed news offering—the press release