n a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement. While 88% believed measurement was an integral part of the the PR process, 77% said they were currently tracking their programs.
Archive: December 2009
Achieving Effective Measurement: Strategic and Tactical Tips—Tops to Bottom
December 21st, 2009 by PRNEWSSocial Media Monitoring Tools: 10 Questions to Ask
December 21st, 2009 by twilliamsWith over 60 vendors competing in the social media monitoring and analysis space, the overwhelming options make it a real challenge for buyers to know which service they should subscribe to. Here are 10 important questions PR pros need answers to before making a decision on a monitoring servic
Quick Study: CMOs Up on Social Media; Seniors’ Increasing Time Online; Newspaper and Print Ad Losses; Gentle Gen Y
December 21st, 2009 by PRNEWSâ–¶ CMOs Getting Social: U.S. marketing execs in the U.S. will place a heightened emphasis on social media next year, figures from a new survey show. According to a new report from The CMO Club,… Continued
Build Your Brand the Social Way
December 21st, 2009 by PRNEWSSocial media engagement is an essential component of almost any organization’s marketing and public relations efforts. As PR firms position themselves as keepers of the brand trust and leading company reputations, adding social media to their repertoire of service offerings is a critical move.
Achieving Effective Measurement: Strategic and Tactical Tips
December 21st, 2009 by PRNEWSIn a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement.
Brave New World for Journalists and PR Pros
December 21st, 2009 by PRNEWSAs economic realities shutter publications and shrink newsrooms and resources, PR professionals have had to transform their outreach efforts to often overtaxed reporters.
Navigating the New Media World: How to Reach Key Influencers
December 21st, 2009 by PRNEWSThe new media landscape, and how PR professionals cope with this media transformation, affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some of which have ceased to exist, while others are down to bare-bones resources.
Responsibility from the Inside Out: Going Green Starts with Internal Awareness and Action
December 16th, 2009 by PRNEWSRemember when your parents told you: “It’s not what’s on the outside that counts, but what you have inside that really matters?” Corporate America is adhering to that same sage advice. A closer look at… Continued
Measuring Social Media: More Than Fans and Followers
December 15th, 2009 by PRNEWSIt’s the age-old question that still stumps many PR professionals: What’s the most accurate way to measure public relations? It’s relatively easy to count numbers of clips, but that doesn’t reflect the full scope of a public relations initiative. The hard part is accounting for the intangibles, such as swaying public opinion.
How Not to Create a Crisis: Countering Online Criticism and Avoiding the Streisand Effect
December 15th, 2009 by PRNEWSYou will consistently have clients that are criticized online, either directly or through Web sites like VerizonSucks.com. When they ask you, or more likely ask their lawyers to try and suppress that speech, you have to be able to advise your client of the consequences.