Archive: August 2009

â–¶ Policing Social Media: Social media policies have had their fair share of the limelight lately, what with organizations like ESPN and the U.S. Marine Corps restricting or altogether banning the use of online platforms… Continued

Will + Perkins: This architecture firm refers to its environmental credo as its “vision,” which is echoed by company’s outspoken commitment to designing “ideas + buildings that honor the broader goals of society.” By intertwining… Continued

Even for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or… Continued

To confuse SEO with SEM would be easy—with only a slight difference in their respective acronyms, some people mistakenly use them interchangeably. (Throw in SMM and SMO—social media marketing and social media optimization—and all bets… Continued

Communications executives already know that online content optimization involves way more than choosing keywords and embedding hyperlinks. It is a nuanced process that ties together strategies from PR and marketing, and—when done effectively—it embodies true… Continued

Following are best practices to circumvent an intrusive reporter while maintaining your composure and reputation.

Even for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or… Continued

Check out these three brands that practice what they preach when it comes to sustainability.

In this first installment of “PR Advisers,” a biweekly feature in which PR News poses a question about a hot-button communications issue to a handful of experts, we ask the following: What is one must-have… Continued

It is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are… Continued