Archive: August 2009

Crisis communications guidelines to follow in the environmental arena

Following are a few best practices you can leverage for effective digital media relations

Each year, the annual Edelman Trust Barometer takes the pulse of informed publics’ confidence in public and private institutions worldwide. In January 2009, the research revealed the lowest trust levels in its 10-year history—likely a… Continued

Budgets have been slashed. Advertising is in a slump. Social media is on the rise, with a yet-to-be-defined return on the hype. Companies are struggling to make sense of the conventional landscape of the market… Continued

With a reported 1,300% year-over-year growth between April 2008 and April 2009, Twitter has definitely hit the big time. Simultaneously, the list of Twitter tools, applications and services has grown exponentially to assist executives in… Continued

It’s safe to say that, regardless of the industry in question, all organizations’ stakeholders are engaged in social media—at least to some degree. In fact, it’s the degree of stakeholders’ engagement that defines organizations’ communications… Continued

Identify gaps: • Analyze your strengths and weaknesses. • Which of your goals apply in different situations? • Which of your goals apply in different regions? Identify which goals you want to accomplish in a… Continued

Actions speak louder than words. The old adage is the basis for the “show, don’t tell” approach exalted by so many disciplines: writing, teaching, negotiating, communicating. But transcendentalist writer Ralph Waldo Emerson noted the danger… Continued

For most people seeking their 15 minutes of fame, YouTube is the best shot they will ever have—and it’s a good shot, at that. Case in point: The video-sharing platform, which launched in 2005 and… Continued

“Every company is a media company, to some degree.” It’s a statement that was first attributed to CBS president Andrew Hayward, and its implications on organizations of all sizes have since grown to staggering proportions.… Continued