Social Profiling: How to Decipher Your Audiences’ Engagement Preferences

It’s safe to say that, regardless of the industry in question, all organizations’ stakeholders are engaged in social media—at least to some degree. In fact, it’s the degree of stakeholders’ engagement that defines organizations’ communications strategies in the first place. As a result, determining this “degree” is of paramount importance for communications professionals, as this establishes who, where and how they will target their social media outreach efforts.