Archive: July 2009

When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you… Continued

Flexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative

The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the

Whether you are CEE (Chief Executive of Everything) at a start-up company or part of a communications team at a multinational corporation, your operations—at least in terms of paring down and focusing on necessities—are probably… Continued

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations.

Today, environmentalists (and environmental PR professionals) find themselve at odds with lilke-minded allies that agree in principle to certain causes but strongly diverge on execution.

Getting involved with a charity is not just good philanthropy–it’s good business sense in the long-term.

Sixty-eight percent of business journalists find social media to be important to their reporting.

As the number of measurement services providers continues to grow exponentially, one of the main points of differentiation is determining who controls the tone of coverage: a human or a machine. “The biggest difference is… Continued