In the dynamic of social media-fueled conversations, modern business communications has become a game of tug of war, with management teams on one end of the proverbial rope, and various stakeholder groups on the other.… Continued
Archive: July 2009
Inside Job: Cultivating a Culture of Engagement That Translates Externally
July 27th, 2009 by PRNEWSFROM START TO UPLOAD: LAUNCHING A YOUTUBE PROGRAM
July 27th, 2009 by PRNEWS1. Write a script. 2. Get a “star.” 3. Decide on a background. 4. Fix the lighting. 5. Adjust the microphone. 6. Start recording. 7. Transfer to computer. 8. Edit best take. 9. Add graphics.… Continued
Lights, Camera, Upload: Leveraging YouTube for Blockbuster PR Hits
July 27th, 2009 by PRNEWSFor most people seeking their 15 minutes of fame, YouTube is the best shot they will ever have—and it’s a good shot, at that. Case in point: The video-sharing platform, which launched in 2005 and… Continued
Women Bloggers Gaining Clout
July 27th, 2009 by PRNEWSA recent survey reveals that female bloggers are becoming increasingly influential for PR pros; but don’t assume that all female bloggers are "mommy bloggers."
How To Media Train C-Suite Executives
July 27th, 2009 by PRNEWSFour best practices to help whip your C-Suite execs into tiptop media-friendly shape:
Agency Benchmarks Beget Best Practices
July 23rd, 2009 by PRNEWSAs discussed in “Play to Win: Prove Your Worth (and Profit) as a Results-Oriented Agency” (see pages 1, 6), billing strategies are a key benchmark of an agency’s bottom-line success, but by no means is… Continued
Employee Engagement, Recession-Style
July 23rd, 2009 by PRNEWSInternal communications just might be the most multifaceted of all communications’ sub-functions. After all, it’s one part employee relations, one part HR/talent management, one part crisis communications, one part change management—and, thanks to the recession’s… Continued
Measuring Employee Recognition for Maximum Results
July 21st, 2009 by PRNEWSManagement teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in… Continued
Zeroing in on Your Universe of Online Influencers
July 21st, 2009 by PRNEWSYou could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get… Continued
Are Journalists ‘Green’ With Skepticism?
July 21st, 2009 by Robin S. GoodmanWhile interest is growing on the part of both mainstream and social media for environmentally related news stories, journalists are understandably “show me” skeptics when it comes to business claims about green operating principles and actions.