Lights, Camera, Upload: Leveraging YouTube for Blockbuster PR Hits

For most people seeking their 15 minutes of fame, YouTube is the best shot they will ever have—and it’s a good shot, at that. Case in point: The video-sharing platform, which launched in 2005 and currently boasts more than 70 million unique users per month, has made everyone from a skateboarding bulldog to a kid doped up post-dental appointment a star—at least for a day.