Archive: March 2009

Winner: Western Union and Cone Inc. Campaign: Western Union – Our World, Our Family As a global leader in money transfer and payment services, Western Union wanted to address the needs of migrants and their… Continued

Winner: OSRAM SYLVANIA and Weber Shandwick Campaign: SYLVANIA Micro-Mini: All Green Hands on Deck! Thanks to the green revolution that has infiltrated consumer consciousness, there has been an surge in the usage of energy-efficient compact… Continued

Winner: Bank of America and RF|Binder Partners Campaign: Neighborhood Excellence Initiative Since being founded in 2004 to recognize and reward those achieving excellence in their community building efforts, Bank of America’s Neighborhood Excellence Initiative (NEI)… Continued

Winner: Intel Corporation To outwardly brand itself as an organization that strives for–and achieves–superior advancements in the realm of corporate responsibility, Intel’s leadership identified four general causes under which its many individual efforts reside: sustainability,… Continued

Winner: XanGo, LLC Campaign: XanGo Goodness Movement Subscribing to the Carnegie philosophy, which propounds giving back to society what it has given you, XanGo launched a Goodness Movement that transcended mere check writing and involved… Continued

Winner: Hormel Foods and Burson-Marsteller Campaign: Corporate Responsibility Report 2007 CSR reports may be intended to deliver information related to a company’s corporate responsibility efforts to external stakeholders, but the process of putting together a… Continued

Winner: Coca-Cola Enterprises Campaign: Coca-Cola Enterprises External Communications Plan for the 2008 National Political Conventions During the 2008 presidential campaigns, environmental issues were top concerns for both voters and candidates. To put those words into… Continued

Winner: Wolf Trap and Booz Allen Hamilton Campaign: Go Green With Wolf Trap As part of the overall goals of “Go Green With Wolf Trap,” the execs for the performing arts foundation developed a strategy… Continued

Winner: PricewaterhouseCoopers Campaign: Responsible Leadership As the company’s 10th anniversary drew near, PricewaterhouseCoopers executives decided that giving back to global communities would be the best way to celebrate the milestone. Thus, the team launched the… Continued

Following is this year’s PR News CSR Award winner in the category of Green PR campaign.