Winner: Wolf Trap and Booz Allen Hamilton
Campaign: Go Green With Wolf Trap
As part of the overall goals of "Go Green With Wolf Trap," the execs for the performing arts foundation developed a strategy to efficiently communicate its greening
efforts. Wolf Trap's Environmental Task Force, coupled with its corporate partner Booz Allen Hamilton, would be key to overcoming hurdles.
"The greatest challenge we faced was combating the notion that supporting 'greening' initiatives was detracting from education or arts initiatives at Wolf Trap," says Katrina
Tavanlar, an associate at Booz Allen Hamilton. To combat this notion, the team:
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Developed a Strategy and Action plan for meeting the goals of carbon neutrality, zero waste and broader community engagement;
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Established baseline awareness among internal and external audiences; and,
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Promoted the program's vision and goals through the National Summit on Arts and the Environment and a social media outreach campaign.
Today, thanks to the initiative, Wolf Trap has a one-stop source document that can be used to solicit support from stakeholders, align strategic priorities and commit
actionable steps to reduce carbon and waste.