Sustainability/CSR Report

Winner: Hormel Foods and Burson-Marsteller

Campaign: Corporate Responsibility Report 2007

CSR reports may be intended to deliver information related to a company's corporate responsibility efforts to external stakeholders, but the process of putting together a

dynamic document is very much an internal process--a lesson learned by the communications team at Hormel Foods when planning their first full CSR report in 2007.

"Two of the main challenges our team faced when writing [the report] were related to internal communications," says Julie Craven, VP of corporate communications for Hormel

Foods.