Archive: March 2009

How to Manage Social Media Relations

March 31st, 2009 by

As its name indicates, public relations is all about managing relationships with various stakeholders, including employees and investors. With the advent and subsequent explosion of social media, this responsibility has becoming increasingly challenging, especially in… Continued

8 PR Tips for Green Entrepreneurs

March 31st, 2009 by

Many eco-entrepreneurs start their advertising spending in the P.R. arena. Typical P.R. which focuses sending press releases to and eliciting media coverage from mainstream media, established newspapers, magazines and broadcast stations (radio and TV) is… Continued

Components of a Compelling Sound Bite

March 30th, 2009 by

Whether you are delivering a presentation to employees, conference attendees, community members or media, you want your comments to be as salient and memorable as possible. Regardless of the audience, you will have key messages… Continued

CableFAXIES Awards Winners Announced

March 30th, 2009 by

Showtime Networks’ PR pros were named PR Team of the Year at the CableFAXIES Awards luncheon held today at the National Press Club in Washington, D.C, where CableFAX: The Magazine (sister publication of PR News)… Continued

The Show Must Go On: Strategies for Planning Recession-Friendly Events

March 30th, 2009 by

It’s no secret that the “AIG effect” has toned down lavish business events in recent months, but what does that mean for event planning as we look at 2009 and beyond? As communications professionals, you… Continued

Quick Study: Consumers Critical of Corporate Sponsorships; Social Networking Outreaches E-Mail; Cost-Cutting Strategies

March 30th, 2009 by

â–¶ Less-Great Expectations of Corporate Sponsors: The list of things adversely affected by the recession now includes corporate sponsorships, as consumers are increasingly critical of companies that spend frivolously. According to the study of American… Continued

The Art of Persuasion: How to Deliver a Compelling Presentation to Any Audience

March 30th, 2009 by

Public speaking comes with communicators’ job description, and these executives have to do it in so many capacities: presenting campaign results to senior management, pitching ideas to clients, holding press conferences, delivering presentations at conferences—the… Continued

Web Cliques: Building & Engaging Communities Through Social Media

March 30th, 2009 by

The adage may say otherwise, but just because you build it doesn’t mean they will come—at least not in the context of digital communities executives build around their brands. On the contrary, the Web constructs… Continued

Manage Social Media Relations

March 30th, 2009 by

As its name indicates, public relations is all about managing relationships with various stakeholders, including employees and investors. With the advent and subsequent explosion of social media, this responsibility has becoming increasingly challenging, especially in… Continued

Navigating the Security Channels

March 30th, 2009 by

When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: •    Make security a top… Continued