Archive: December 2008

Campaign: Partnership for Prescription Assistance Winner: Pharmaceutical Research & Manufacturers of America To help uninsured and financially struggling patients receive free access to medication, as well as to raise awareness of chronic disease, the Pharmaceutical… Continued

Campaign: http://www.uwishunu.com Winner: Greater Philadelphia Tourism Marketing Corporation The economic crisis might threaten to make people less likely to travel, but not if the Greater Philadelphia Tourism Marketing Corporation (GPTMC) has anything to do with… Continued

Campaign: American Heart Association for “You’re the Cure” on the Hill 2008 Winner: American Heart Association Have a Heart Heart disease remains the #1 killer of Americans, claiming nearly 900,000 lives each year. Yet despite… Continued

A global economic crisis has made the business of doing well and doing good take on a whole new meaning, and this is especially felt by nonprofit executives, whose fight for big budgets was disadvantaged… Continued

PR News editors sat down with this year’s 15 to Watch winners to talk about their careers, their ambitions, the best/worst advice they’ve ever received.

Here are 10 tips for product launch success. These are practical suggestions for media relations pros from BurrellesLuce. 1. Survey the landscape. Determine how your new product or service will fi t into the competitive… Continued

Here are 10 tips for Interview Preparation (for TV). These are practical suggestions for media relations pros from BurrellesLuce. 1. Bring in a coach. An outside pro can infuse the training sessions with realism— and… Continued

Branding was relatively easy in the 1960s, with affordable 60-second spots that provided plenty of time for product sell. By the time the ‘70s rolled around, marketers complained when they had to cut messages down… Continued

Looks like more and more people are "going green." According to a recent survvey by the National Marketing Institute, 80% of American adults say they are motivated to some extent by green considerations. In the recent… Continued

If you run a business, you undoubtedly feel many pressures on your time and money. Why would you want to add "giving to the community" to your "to do" list? Here are six reasons …..… Continued