Campaign: Partnership for Prescription Assistance
Winner: Pharmaceutical Research & Manufacturers of America
To help uninsured and financially struggling patients receive free access to medication, as well as to raise awareness of chronic disease, the Pharmaceutical Research &
Manufacturers of America launched its Partnership for Prescription Assistance to identify 475 patient assistance programs.
To directly reach out to its target audience of low-income individuals, "Help Is Here Express" buses were deployed in cities across the country.