Communications–and business in general–is in the midst of a sea change, what with the new incoming political administration, the recession and, of course, the ever-growing number of social media platforms. It’s certainly a time of… Continued
Archive: December 2008
Marriage of Necessity: Integrating PR & Marketing to Survive Turbulent Times
December 15th, 2008 by PRNEWSMeasurement Redux: PR’s Holy Grail Still Tests Business Intangibles
December 15th, 2008 by PRNEWSCalling measurement the Holy Grail of PR is as cliché as revisiting the struggle to get a seat at the table, yet somehow the term’s continued relevance (despite drastic changes to the communications landscape) justifies… Continued
How To Avoid Learning Blog Lessons The Hard Way
December 11th, 2008 by PRNEWSThe blogosphere has seen its fair share of imposter bloggers whose stated identity or affiliation is far from the truth. Sony indulged in such identity concealment in 2006 when its marketing agency launched and maintained… Continued
The Three “C’s” to Successful Pipeline Building: Consistency, Consistency, Consistency
December 11th, 2008 by Mark SneiderThe story is familiar: Too many agencies prospect in fits and spurts. Too many agencies are terrible at marketing themselves. Too many agencies don’t take the time to build an organized new business process. Winning… Continued
2008 PR News Platinum PR Issue Winner: Video Program
December 11th, 2008 by PRNEWSThe winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued
2008 PR News Platinum PR Issue Winner: Research/Measurement
December 11th, 2008 by PRNEWSThe winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued
How to Court and Win Over Editorial Boards
December 10th, 2008 by Iris DorbianWe’ve seen it happen over and over again. A newspaper writes a scathing editorial about a politician, a non-profit organization or a company that did something stupid—prompted, in part, by the refusal of the news… Continued
Time Names Top Ten Green Stories for 2008
December 10th, 2008 by Iris DorbianTime Magazine has just named its top ten green stories for 2008. The choices range from completely unsurprising (i.e. Barack Obama, offshore drilling) to eyebrow-raising. Check it out and see if you agree with Time:… Continued
The Ten Commandments of Cause-Related Marketing
December 9th, 2008 by Iris DorbianCause-related marketing is a partnership between a for-profit and a nonprofit where each has something to offer the other, and both realize a benefit. When you select a potential partner that has a natural affinity… Continued
Media "Untraining"—Avoiding Overprocessed Media Images
December 9th, 2008 by Iris DorbianRemember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line? Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued