Archive: December 2008

In honor of the holiday season, PR News will not be published on December 29, 2008. We will resume publication on January 5, 2009. In the meantime, PR News editors wish you a safe and… Continued

By Sharon Linhart Developing an excellent corporate social responsibility (CSR) report may be easier than attempting to develop an excellent definition for CSR. Today, the term CSR is used synonymously with terms such as corporate… Continued

In a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them.

*Marketing 101: Verse Group and Jupiter Research surveyed senior marketers at 101 companies and subsequently released the “A Shift in Marketing” study, which revealed that marketers believe that brand marketing is … well, broken. Among… Continued

We are in the midst of a holiday season fraught with contradictory needs. The economy needs a boost from consumer spending, but shoppers are wary of parting with their dwindling dollars. Nonprofits have more people… Continued

Writing content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For… Continued

The upcoming New Year signals the usual calendar changeover, but this go-round the annual tradition seems to be wrought with more anticipation than Y2K: It marks the transition of power from George W. Bush to… Continued

Lesson #1: Listen to your customer where they are talking about your products If you make a product or service for the consumer market—or even for the business consumer market—you’ve got an enormous usability lab… Continued

Surviving a recession doesn’t mean having irons in the fire for the future: It means making money immediately. When cash flow turns to a not-so-steady drip, fear produces damaging results. Businesses go into panic mode… Continued

According to the second annual Edelman goodpurpose study, a majority of consumers are willing, even during an economic downturn, to change their brand loyalties to companies that do good as opposed to others. Also, the… Continued