Archive: November 2008

Once you have simple, clear messages with strong proof points and anecdotes to back them up, there’s one crucial ingredient left—a strong delivery. Speech experts say voice quality drives initial impressions even more than content,… Continued

Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you’ll be on your way. When selecting your company expert, select an individual who:   •    Is open… Continued

Of course, there are no sure-fire ways to write the perfect release. BUT if you follow the formula outlined below, you may just get there. 1. Write a feature lead. Contrary to popular opinion, reporters don’t… Continued

Early in November, Business for Social Responsibility, an association of approximately 250 member companies that works to develop more sustainable ways to do business, drew 1,300 leaders and managers from 50 countries representing companies, nonprofits,… Continued

When working in tandem with another organization on a campaign, it’s imperative that both sides of the partnership be in sync with messaging, says Jerry Davies, media relations director for Farmers Insurance Group, which has… Continued

According to research conducted by Cone and Duke University’s Fuqua School of Business, cause-related marketing can exponentially increase sales. Nearly 200 research participants evaluated a new regional magazine and were exposed to either a cause-related… Continued

By Michael Dresner & Ed Moed Our economy has hit a rocky road. Unless you’re in a recession-proof niche (which rarely exists), it’s only a matter of time until your firm is negatively affected by… Continued

Companies: Farmers Insurance Group, March of Dimes Timeframe: 2007 One out of eight babies is born prematurely in the United States, and those that survive often suffer from lifelong health problems. A couple years back,… Continued

*Financial Institutions Not Banking on Communications: Despite the chaotic economic atmosphere that has settled over the entire country (and world), financial institutions aren’t keeping their customers calm by overcommunicating–or communicating at all. Findings from an… Continued

In today’s turbulent economy, nonprofit professionals face even greater challenges in promoting their goodwill initiatives, but the following organizations and execs–all finalists in the 2008 PR News Nonprofit Awards–took creative approaches to achieve commendable results.… Continued