A frequently overlooked component of a press package is the photography. Too often, the accompany photos, which are typically headshots of a company’s C-suite execs, look either like mugshots you would find in a post… Continued
Archive: November 2008
What Do We Mean by "Sustainable Globalization?"
November 24th, 2008 by PRNEWSGlobalization is defined as “the rapid expansion and integration of business activities across borders in response to dramatic technology and government policy changes in the latter part of the 20th century." Globalization has integrated national… Continued
2008 PR News Platinum PR Issue Winner: Crisis Management
November 24th, 2008 by PRNEWSThe winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued
2008 PR News Platinum PR Issue Winner: Community Relations
November 24th, 2008 by PRNEWSThe winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued
2008 PR News Platinum PR Issue Winner: Online Communications
November 24th, 2008 by PRNEWSThe winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued
2008 PR News Platinum PR Issue Winner: Branding
November 24th, 2008 by PRNEWSThe winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued
2008 PR News Platinum PR Issue Winner: Marketing Communications
November 24th, 2008 by PRNEWSThe winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued
2008 PR News Platinum PR Issue Winner: Financial/Investor Relations
November 24th, 2008 by PRNEWSThe winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but-traditional strategies. From a marketing communications effort that united a country… Continued
Six Overlooked SEO Tips that Will Translate to Big Bucks
November 24th, 2008 by Stephen RiegelEvery marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Put SEO under the microscope, and it consistently delivers. But marketers need to insure they are getting the most out… Continued
I’m Going on TV; What Do I Wear?
November 24th, 2008 by Iris DorbianYou’ve done your media preparation and practice. You’re well acquainted with your interviewer, you know what questions to anticipate and you have a game plan for your responses. Now the one question that remains is,… Continued