In today's turbulent economy, nonprofit professionals face even greater challenges in promoting their goodwill initiatives, but the following organizations and execs--all
finalists in the 2008 PR News Nonprofit Awards--took creative approaches to achieve commendable results. The winners will be announced in the Dec. 8 issue of PR News
and celebrated on Dec. 4 in Washington, D.C.
Advocacy Campaign & Fundraising
- AAA Mid-Atlantic
- American Heart Association
- Canadian Urban Transit Association
- USGBC Marketing, Communications and Advocacy Teams
- The ONE Campaign
Blog
- Greater Philadelphia Tourism Marketing Corporation
- National Fire Protection Association (NFPA)
- The Humane Society of the United States
Corporate Social Responsibility
- Halton Region
- Porter Novelli for HGTV
- MS&L Worldwide for Ferrero Chocolates
- MWW Group for Samsung
- Pharmaceutical Research & Manufacturers of America for The Partnership
for Prescription Assistance
Corporate/Nonprofit Partnerships
- Illinois Operation Teen Safe Driving
- Cone and Jiffy Lube International
- Cone for The American Heart Association
- Dunkin Brands with Carmichael Lynch Spong
- Home and Garden Television
- US Airways and Reading Is Fundamental
Employee Communications
- Bloomington Hospital
- Peel District School Board
- Porter Novelli for Noblis
Event PR
- Deveney Communications
- Greater Philadelphia Tourism Marketing Corporation
- McFarland Cahill Communications
- Jones New York In The Classroom with Ogilvy Public Relations and Group M
- Story Teller Media & Communications
- World Wildlife Fund
External Publication
- American Cancer Society
- Office Depot Foundation
- The Mount Sinai Medical Center
- United Way Toronto
Fundraising/Membership Campaign
- Amethyst Women's Addiction Centre & Impact Public Affairs
- NAIOP
- UT Southwestern Medical Center
- Ogilvy Public Relations Worldwide for The Appraisal Institute
Interactive PR & Marketing
- Carolyn Grisko & Associates Inc.
- Edelman New York for Yale University
- Fleishman-Hillard London for P&G
- National Association of Children's Hospitals and Related Institutions
- United Nations Foundation
Internal Publications
- AICPA
- Bloomington Hospital
- The Mount Sinai Medical Center
- United Nations Foundation & Vodafone Foundation Technology Partnership
Marketing
- Alliance to Save Energy
- Cone and the American Heart Association
- MarketWave
- Public Communications Inc. and Museum of Science and Industry
- U.S. Navy Office of Information
Media Relations
- Porter Novelli for HGTV
- Newseum
- Porter Novelli for Mental Health America
- The American Institute of Certified Public Accountants
Member Communications
- National Biodiesel Board
- Ogilvy Public Relations Worldwide for The Appraisal Institute
- Rotary International
Podcast
- American Chemical Society
- American Society for Microbiology
- National Fire Protection Association
Press Release
- Canadian Library Association and Impact Public Affairs
- Ogilvy Public Relations Worldwide for The Flower Promotion Organization and the Society of American Florists
- The Soap and Detergent Association and The American Society for Microbiology with Ogilvy Public Relations Worldwide
- University of Texas Southwestern Medical Center
PR on a Shoestring
- Amethyst Women's Addiction Centre & Impact Public Affairs
- Deveney Communication
- Energy Education Council
PSA Campaign
- Seattle City Light
- Metropolitan Transportation Authority
- National Treasury Employees Union
- Intrepid
- The Vision Council
- United Way of America
Volunteer Program
- Cone for T-Mobile
- National Catholic Educational Association
- United Way of America
Web Site
- AAIA
- Centers for Disease Control and Prevention
- Open Books Ltd. For The Open Books Web Site
- Silicon Valley Community Foundation
- The Personal Care Products Council
PR Professional of Year: Director/VP and above
- Aaron Hurst, Taproot Foundation
- Taryn Holowka, U.S. Green Building Council
- Theresa Kim, EngenderHealth
PR Professional of Year: Manager Level:
- Michelle Alvarez, AARP Media Relations
- M Shawn Farley, American College of Radiology
- Scott L. Hippert, President, Virginia Early Childhood Foundation
- Shane Peck, Missouri Dept. of Transportation
To advertised in the Nonprofit PR Awards issue, contact Diane Schwartz at [email protected].