Archive: September 2008

Quick Study: Podcasting’s Popularity Grows; Work-Life Balance Not Just HR Issue; Screening Candidates on Social Networks

September 15th, 2008 by

*Podcasting Still Waiting in the Wings: As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported… Continued

Case Study: Half Cheese, Half Pepperoni, Will Travel: Media Relations Tells Consumers How They Can Text for Pizza

September 15th, 2008 by

Ordering a pizza can now be done with the press of a button no matter where you are, thanks, in part, to the "What’s Next? Text!" campaign conducted by Papa John’s Pizza and Fleishman-Hillard.

Tip Sheet: How to Win New Business During a Downturn

September 15th, 2008 by

By Gene Marbach A quick look at the headlines on any given day will tell you that times are tough. Corporate managers are pinching pennies and looking to maximize the value of their communications budgets.… Continued

Three Ways to Grow Your Green Business

September 15th, 2008 by

The past year has seen a mass proliferation of businesses "going green" in an effort to conserve energy. Then there are those that are establishing their operations as eco-friendly from the group up. For the… Continued

Armstrong, Brangelina Top List of Most Influential A-List Celebs

September 10th, 2008 by

According to a new survey from First Call, a division of sports and entertainment agency Octagon, McLean, Va., Tour de France champion and sports icon Lance Armstrong tops the list of most influential A-list celebrity… Continued

Courting Media for your Green News

September 10th, 2008 by

In this cynical age, it’s very easy for media to dismiss or disparage CSR news exclusives and releases as “soft,” highly prejudicial information that do little but act as advertorials. For PR and marketing professionals… Continued

Adding ‘Environmental’ to Your Corporate Responsibility Efforts

September 10th, 2008 by

It’s time to add environmental stewardship to a company’s CSR metrics. For a company to truly be an exemplary corporate citizen, it must embrace both the social and environmental—as the two are inextricably linked. CSER,… Continued

The Case for Virtual Agencies

September 9th, 2008 by

In 1992, when our boutique agency was founded, we hung up a virtual shingle. At the time, this type of storefront was viewed as the opposite of commercial success. Most competitors and prospects alike assumed… Continued

Tip Sheet: Four Tips for Handling Shareholder Activists

September 8th, 2008 by

By Betsy Brod While there are no tried-and-true steps to take when a shareholder activist contacts a company’s management, there are actions that can mitigate potential damage. A study that evaluated 13D filings between 2001… Continued

Case Study: Special Delivery: A Pizza Chain Serves Up an Integrated Campaign to Turn War Veterans Into Business Owners

September 8th, 2008 by

Company: Little Caesar Enterprises Agencies: Fishman PR, MRG and Evins Communications Timeframe: 2006-ongoing To thank the men and women of the military for their service, national pizza chain owner Little Caesar Enterprises Inc. did more… Continued