Archive: May 2008

How To…Launch a Low-Cost Viral Marketing Effort

May 12th, 2008 by

During the last six months, Warner Bros. has implemented a clever viral marketing campaign for the upcoming summer release The Dark Knight aimed at fans of the Batman franchise (the film is a sequel to… Continued

Consumers Skeptical about being Green

May 6th, 2008 by

Green advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high—37% of respondents… Continued

Washingtonian Mag Gives Out ‘Green Award’

May 6th, 2008 by

Washingtonian Magazine has given its inaugural highest Green Award honor to The Tower Companies for "being green-building pioneers and fierce proponents of sustainable design and construction." The building was also cited for being "one of… Continued

The “Pluto Axiom” – Mitigating Confusion Caused by Unofficial Spokespersons

May 6th, 2008 by

Andy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. Although unofficial spokespersons have… Continued

The Evolving Sustainability Paradigm:  How Practices and Trends Impact PR

May 6th, 2008 by

Sustainability, the integration of social, environmental and economic factors for short and long-term performance, is an evolving business paradigm.  Business leaders are now being challenged to address issues beyond profitability.  From internal issues of worker… Continued

Bad PR Leaves One Reputation Grounded While Another One Soars

May 5th, 2008 by

By Katie Paine You can tell a lot more about an organization’s culture by its response to a crisis than you can from its annual report. Earlier this year, planes from both Southwest Airlines and… Continued

Did You Know?

May 5th, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 86% of surveyed employees worldwide liked or loved their job, and 73% liked or loved their boss. 2. Never start a blog… Continued

Quick Study: Consumers Green With Skepticism; Training Via Volunteerism; Online Engagement Up for Nonprofits

May 5th, 2008 by

*Green Doubts: Green advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high–37%… Continued

Case Study: Christmas Comes Early Thanks to Strategic PR Partnerships in the Name of Charity

May 5th, 2008 by

Company: Hasbro Inc. Agency: Litzky Public Relations, Fathom Communications Timeframe: 2006–2007 Over the past decade, Hasbro Inc. has been a major supporter of the Marine Corps Reserve Toys for Tots program, donating over $10 million… Continued

Tip Sheet: Data-Driven PR Spawns WOM Measurement

May 5th, 2008 by

By Curtis Hougland We are witnessing the arrival of data-driven PR. Finally, PR is measurable. The lack of effective measurement throughout PR’s history stems in part from its principal benefit–awareness. If you want to foster… Continued