In 2005 Rainbow Media Holdings chief Josh Sapan reorganized his company’s communications structure and named Ellen Kroner to run it as SVP. She’s done that so well, she’s been named the CableFAXIES PR Executive of… Continued
Archive: May 2008
Tip Sheet: Communicating Green Activity Responsibly
May 12th, 2008 by PRNEWSBy Mike Lawrence Consumers cannot enter a store, pick up a magazine or watch television today without encountering an environmental message emblazoned on a product or brand. But, unfortunately, as with all things trendy, the… Continued
Case Study: Top Chef: Marketing & PR–Plus a Few Hospital Chefs– Join Forces to Spice Up a Formerly Bland Event
May 12th, 2008 by PRNEWSCompany: Consorta Hospital Network Timeframe: 2007 When sampling fine cuisine, one of the worst comments you can make is that it tastes like hospital food. Recently, that gastronomic stereotype was debunked by a national “Battle… Continued
Quick Study: Fun Rules Facebook; Tips for Successful Podcasts; Social Applications Surge to New Heights
May 12th, 2008 by PRNEWS*Fun Categories Rule Facebook: According to a May 1, 2008 breakdown of 23,160 Facebook applications, fun-based applications dominated reasons for use. Categories deemed “Just for Fun” had 9609 applications, followed by Gaming (approximately 2050), Sports… Continued
How To…Launch a Low-Cost Viral Marketing Effort
May 12th, 2008 by PRNEWSDuring the last six months, Warner Bros. has implemented a clever viral marketing campaign for the upcoming summer release The Dark Knight aimed at fans of the Batman franchise (the film is a sequel to… Continued
Did You Know?
May 12th, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. Google + Yahoo = 61% of U.S. Online Ad Revenue. 2. ROI doesn’t always have to be about financial measures; sometimes it’s… Continued
When To Say ‘When’: What You Need To Know Before Starting Your Own Agency
May 12th, 2008 by PRNEWSWe may be in this midst of a recession–or, at the very least, a very unstable economy–but you wouldn’t know it based on the ever-growing number of small PR agencies that are giving the Edelmans… Continued
Investor Relations 2.0: Next Practices In Abolishing PR/IR Silos
May 12th, 2008 by PRNEWSThe evolution of the business landscape–aided and abetted largely by new digital technologies–has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything… Continued
Three Steps to Marketing Success for Small Businesses
May 12th, 2008 by Iris DorbianFor small or budget-strapped companies looking to implement an effective marketing plan, there are three steps you should undertake to ensure success. Remember the essentials: market research, your location, the customer group you have targeted,… Continued
Before Writing the Check
May 12th, 2008 by Iris DorbianBefore agreeing to support a nonprofit organization, Magnolia Hotels does its homework. The Denver-based company makes sure the partnership is a good fit – for both parties. “When choosing to partner with an… Continued