To gain awareness of your company’s cause or charity, picking a celebrity spokesperson can be an effective way of attracting media attention. But be smart about it. Don’t arbitrarily pick someone just because he or… Continued
Archive: May 2008
Hollywood Actors vs. Studios: What About Online Video Clips?
May 13th, 2008 by PRNEWSThe debate of whether or not Hollywood actors should get paid for Getting Hollywood actors should get paid for the clips of themselves that float around on the internet performances is shaping up as one… Continued
Texterity, Advanstar Talk Digital Tools
May 13th, 2008 by PRNEWSMedia industry professionals enjoyed a hearty digital breakfast last week at the ABM Spring Meeting in Palm Springs. Steve Morris, EVP of Advanstar and Cimarron Buser, SVP of Texterity shared their take on generating revenue… Continued
BusinessWeek Launches Business@Work
May 13th, 2008 by PRNEWSBusinessWeek.com is furthering its focus on reader engagement efforts with the launch of Business@Work, a collaboration between readers and BW editors in which readers can, over the course of the rest of this month, vote… Continued
Dysfunctional Relationships
May 12th, 2008 by PRNEWSThe results of a study by Strativity Group demonstrate that dysfunctional relationships are not confined to one’s personal life. Rather, the survey respondents admit that a majority of companies fail to deliver differentiated value to… Continued
Customer Relations: It’s All The Rage
May 12th, 2008 by PRNEWSPR practitioners and corporate communicators may not always have their fingers on the pulse of the customer relations function, but that’s not necessarily a good thing – especially considering how much impact customer opinion has… Continued
The "Boomer"ang Effect
May 12th, 2008 by PRNEWSA study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between… Continued
Can’t Get No Satisfaction
May 12th, 2008 by PRNEWSCustomer Relations: Can’t Get No Satisfaction Customer service is a big deal, and it’s not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey… Continued
Risky Business
May 12th, 2008 by PRNEWSAccording to Aon’s first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk concerns were:… Continued
Crisis Communications: Made in China
May 12th, 2008 by PRNEWSThe wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to… Continued