Archive: May 2008

Averting a Crisis with Strategic Communications

May 28th, 2008 by

Prior to the total closure of I-64 in St. Louis, the largest highway improvement in Missouri history, headlines screamed “Apocalypse Now!” and “Traffic Nightmare!” Over the course of one year, the Missouri Department of Transportation… Continued

Leveraging the Power of Colleague Engagement

May 28th, 2008 by

Whether you work for a small business or a Fortune 500 corporation, your company is likely to leverage feedback from employees in order to grow and succeed. When launching new products, good companies engage their… Continued

Severing Ties When a Corporate Partnership Goes Awry

May 27th, 2008 by

As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be… Continued

New Study Examines Journalists’ Relationship with New Media

May 27th, 2008 by

Brodeur, along with its partner Marketwire, recently announced the results of a study that examined journalists’ relationships with new media. The survey showed that reporters’ perceptions and participation within social media sites and blogs correlates… Continued

Ten Rules for Maintaining Good Nonprofit/Corporate Partnerships

May 27th, 2008 by

Kristian Darigan, VP of cause marketing of Cone, Inc. says that her firm often relies on a “Partnership Bill of Rights” when inaugurating partnerships between companies and nonprofits. These rules often help steer the relationship… Continued

Consumers Control Future of Media, says Study

May 27th, 2008 by

According to a recent Nokia study, the current wave of user-created media may be here to stay. Nokia polled trend-setting consumers from 17 countries about their online behavior and lifestyles. Extrapolating information from its 900… Continued

Tip Sheet: Make Your Business Thrive During a Recession

May 26th, 2008 by

By Joe Froelich Recession. The “R” word. Given the housing doldrums and challenging cost escalation of late, the recession buzzword can be seen or heard seemingly once a minute on TV, radio newspapers and around… Continued

Case Study: Media Relations Marathon: One Organization Heats Up By Taking Its Sponsorship to the South Pole

May 26th, 2008 by

Company: Capella University Agency: Weber Shandwick Timeframe: 2006-2007 Antarctica is considered to be the driest, coldest and windiest of the continents–hardly the place you’d want to go for a sporting event, let alone any event… Continued

Quick Study: Journalists’ Relationship With New Media; Internet Advertising Going Strong; Alternative Media

May 26th, 2008 by

*If You Can’t Beat It, Blog It? Brodeur, along with its partner Marketwire, announced the results of a study that examined journalists’ relationships with new media. The survey showed that reporters’ perceptions and participation within… Continued

Charting The Industry: Study Defines PR Industry, Best Practices

May 26th, 2008 by

The just-released Generally Accepted Practices (GAP) survey from the Strategic Public Relations Center at the USC Annenberg School for Communication offers a detailed glimpse into the inner workings of the communications function, especially regarding reporting… Continued