Archive: March 2008

Winner: Vollmer Public Relations & Travelocity Campaign: Travelocity’s “Be a Hero–Go Zero” Travel companies may not seem like an obvious place to start if you want to reduce your carbon footprint–or vapor trail, as the… Continued

Winner: Ruder Finn & Liz Claiborne Campaign: Love Is Not Abuse Liz Claiborne has been a long-time advocate of ending domestic violence, but partnering with Ruder Finn allowed the company to expand its multifaceted Love… Continued

Winner: Pfizer & Cone, Inc. Campaign: Pfizer’s Global Health Fellows Program If you think volunteer stints in third-world countries are just for Peace Corps-bound kids fresh out of college, talk to Pfizer executives. In 2003,… Continued

On March 19, 2008, approximately 200 PR pros gathered at the National Press Club to celebrate the winners and honorable mentions of PR News’ CSR Awards, and to hear keynote speaker Carrie Hall, communications and… Continued

"Wooing Generation Y," this new breed of young and talented workers is demanding that executives rethink their plans of action – and interaction. This point is driven home by a recent study conducted by SelectMinds,… Continued

The Reputation Institute recently released its annual ranking of corporate reputations, with the following companies rounding out the top 10: 1. Lego 2. IKEA 3. Barilla 4. Mercadona, S.A. 5. A.P. Moller-Maersk 6. Toyota Motor… Continued

According to a recent report conducted by Best Practices, there is a recognizable link between employee engagement and customer loyalty – specifically, companies that engage employees show gains in customer loyalty and satisfaction. Among the… Continued

1. Please select the description that most closely matches your primary responsibilities:     Public relations 42.7%     Marketing 18.9%     Media relations 17.4%     Corporate communications 16.0%     Public affairs 4.7%     No Response 0.3%… Continued

A study conducted by Harris Interactive revealed that many businesses today view their technology infrastructure as an enabling platform for meeting and exceeding customer service requirements. The obvious connection for communicators: the increasing role new… Continued

When walking the digital line, consider the following five threats to be the biggest dangers to your business: 1. Transaction fraud 2. Hackers 3. Rogue employees 4. Sloppy software 5. Easy-to-steal portable electronics such as… Continued