Seven Things You Will Learn In This Week's Issue Of PR News
1. Thorough research can be the backbone of a media relations effort.
2. 36% of surveyed executives report that 1%-10% of their overall marketing budgets were allocated to digital tools.
3. 75% of consumer survey respondents say that corporations' green efforts are more credible when endorsed by environmental groups.
4. Traditional political campaign techniques can be applied to shift investor sentiments.
5. The four "Cs" to live by in the digital age are: consumers, content, creativity and change.
6. Having a library of abstracts will increase your chances of being selected for a speaking engagement.
7. 51% of survey respondents stop watching online video once they encounter an in-stream advertisement.