Quick Study: Partnering With 3rd Party NGOs; Loyal Customers Spread the Love; Video Engagement; Monetizing Word of Mouth

*Everything Goes With Green: A company's green efforts are more credible when endorsed by third-party environmental groups whose efforts have an impact on their local

community, according to a survey by Peppercom and Media-Screen LLC. However, while this news is widely accepted by executives, the results suggest that most companies interested

in going green don't know which environmental groups to partner with, or how to work with them on policy development and communication.