Archive: February 2008

In an effort to take stock of the market and assess current corporate responsibility trends, Edelman, in conjunction with Boston College Center for Corporate Citizenship, Net Impact and the World Business Council for Sustainable Development,… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Survey respondents ranked having a job that makes a positive difference in society as more important than opportunities for advancement. 2. 57%… Continued

In more than 20 years of delivering media analysis programs to major companies, organizations and PR counsel, it has always been, and still remains, a puzzle as to why media analysis research seems so little… Continued

Whether you are in the world of financial services and you’re feeling the heat of the current recession or you are in the tech industry, where mergers and acquisitions are rapidly changing your landscape, the… Continued

Encouraging employees to use their professional skills in volunteer work, leaders at the Summit on Corporate Volunteerism have just kicked off a national campaign to engage more of America’s business professionals in the work of… Continued

Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from… Continued

By Peter Brinch My last “Between the Pages” column, “Mastering the Masters, Part 2,” appeared in October, and PR News provided it to more than 3,200 attendees at the four-day Public Relations Society of America… Continued

Companies: Cable Positive and Kismet Films Timeframe: 2004-2007 For more than 25 years, AIDS has been a major health crisis, and still there is no cure in sight. To reactivate viewer awareness about the disease… Continued

*Weathering the Storm: Corporations can take advantage of globalization to manage today’s economic uncertainty, as well as prepare for long-term opportunities in service globalization, according to a new report. The neoIT study urges global companies… Continued

CSR initiatives are all the rage, with celebrities and consumers alike taking a hard look at organizations’ goodwill initiatives, be they green, sustainable, philanthropic, ethical, environmentally friendly or just plain good. But the following finalists… Continued