Archive: February 2008

Calling All Broadcasters

February 29th, 2008 by

In a May 2007 nationwide survey of broadcasters and reporters, DS Simon Productions asked 79 respondents to grade PR Pros, give insight into how story decisions are made, and address the growing role of management… Continued

Measurement Pulse

February 26th, 2008 by

  Respond by September 14 Presented by PR News  and BurrellesLuce   Evaluating your various PR efforts is an ongoing process that is at times frustrating and rewarding. How are you measuring your PR and what… Continued

How To…’Leave A Message After The Beep…’

February 26th, 2008 by

Every PR person knows that most phone calls to media people are received by voice mail rather than a live person. It’s frustrating, but it’s a fact of life. It’s particularly exasperating when our supervisors… Continued

Marketing and PR: Everything I Ever Needed to Know About Marketing I Learned In a Rock Band

February 26th, 2008 by

Those that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it… Continued

Wooing Gen Y: Recruiting/Retaining  Recent Grads Isn’t Child’s Play

February 26th, 2008 by

They hand out their MySpace pages before ever reciting their phone numbers; they haven’t had a land-line telephone since they moved out of their parents’ houses; they text faster than you can type; their idea… Continued

Tip Sheet: Crafting Your Message in the Digital Media World

February 26th, 2008 by

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why? Simply put, digital… Continued

Quick Study: CEOs Bear Responsibility; Customer Relations Is Dysfunctional; Social Media Invades

February 26th, 2008 by

CEOs Take The Heat According to a new survey released by Weber Shandwick and KRC Research, CEOs carry the lion’s share of blame when their company’s reputation is damaged in a crisis. The study, which… Continued

Rockband

February 26th, 2008 by

Those that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it… Continued

Gossip About Gossip

February 26th, 2008 by

By Richard Weiner Got a problem? Go into rehab. That’s the advice de rigeur that many public relations counselors offer to troubled clients. Can a short-term stay in a rehabilitation center really change serious addictions… Continued

Survey Results: Media Relations in Practice

February 26th, 2008 by

Exclusive for Friends of PR News — Get a $50 Barnes & Noble Gift Card, FREE! Here’s how: just take a quick demo of Vocus’ public relations software, which offers PR professionals all the tools… Continued