*Kings of Corporate Media Reputation: With the release of Cision’s annual Corporate Media Reputation Index comes the news that Microsoft remained No. 1 for 2007, making it the fourth straight year that the software giant… Continued
Archive: February 2008
Did You Know?
February 4th, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. 70% of survey respondents do not exclusively focus on earned media activities. 2. Microsoft came out on top in a Corporate Media… Continued
Weathering the Recession: When the Going Gets Tough, the Tough Spend More Money
February 4th, 2008 by PRNEWSLet’s face it: The economy is falling apart. Stock prices are tanking, the housing market is at rock bottom–and still going down–and Wall Street staffers look like they’re ready to jump at any moment. Businesses… Continued
Evolving Media Relations Strategists: Media Planning for the Future
February 4th, 2008 by PRNEWSWith all the tangential elements that have been adopted by the communications function, it’s easy to overlook one of its founding tenets: media relations. Couple that with the fact that media relations is no longer… Continued