Company: DFW International Airport Agency: Burson-Marsteller Timeframe: 2004-present When Johnnie comes marching home again, he’ll arrive on a 747 and the good people at Dallas/Fort Worth International Airport will greet him with a private lounge,… Continued
Archive: July 2007
Quick Study: Broadcasters Grade Pr Pros; Media Relations Tips; The Evasive Work-Life Balance; Ethics Bite Back
July 2nd, 2007 by PRNEWS*Calling All Broadcasters: In a May 2007 nationwide survey of broadcasters and reporters, DS Simon Productions asked 79 respondents to grade PR Pros, give insight into how story decisions are made, and address the growing… Continued
How To…Conduct An Employee Focus Group
July 2nd, 2007 by PRNEWSEmployee morale, an understanding of the impact of change, measurement, assessments of initiatives’ success- all of these issues have two things in common: They all have an undeniable impact on the success of an organization,… Continued
Did You Know?
July 2nd, 2007 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. Knowing what keeps your (or your client’s) CEO up at night will make you an invaluable counselor. 2. Ethics can be a… Continued
Will The Real Mario Bros Please Stand Up? Video Gaming Tech Rocks PR’s World
July 2nd, 2007 by PRNEWSIf you are a child of the 60s or 70s, then you will probably have fond memories of your first Atari console. If you are a product of the 80s, the odds are good that… Continued
Lead, Follow Or Get Out Of The Way: PR’s Role In Guiding Change
July 2nd, 2007 by PRNEWS“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” – Charles Darwin Whether you’re a believer or not, it’s hard to argue that… Continued