Seven Things You Will Learn In This Week's Issue Of PR News
1. Knowing what keeps your (or your client's) CEO up at night will make you an invaluable counselor.
2. Ethics can be a tricky business if you don't enforce guidelines that protect employees who report misconducts.
3. Timeliness, a personal connection and genuine feeling are the key ingredients to successful outreach initiatives.
4. When conducting an employee focus group, avoid "yes" and "no" questions.
5. Video gaming technology is the latest and greatest tool for employee engagement, training initiatives and recruitment efforts.
6. A company's reputation is more of a process than a static definition.
7. When formulating strategies and messages, always start with what your consumer wants/needs/feels and work backwards from there.