*Establishing Guidelines for Corporate Blogging in Asia: Despite the growing risk, few Asian companies have established policies that formally address employee blogging.
Multinationals like Sun Microsystems and Microsoft are setting examples for regional companies. At Sun, where 1,300 employees post on blogs, guidelines prohibit disclosure of non-
public technical or financial information, and they warn that posting the wrong thing on a blog could result in termination. Recognizing the issue, Malaysia's Information Ministry
attempts to classify bloggers as professional or non-professional, professional bloggers being defined as "more responsible." The classification is supposed to facilitate legal
action that could be taken against bloggers.