Seven Things You Will Learn In This Week's Issue Of PR News
1. When trying to attract media attention for an initiative, treat the reporter as a customer.
2. Strategic communications should have research based on three things: Internal environment, external environment and public perception.
3. 53% of surveyed PR execs speak directly with their CEO on a weekly basis.
4. Input from industry pros (doctors, lawyers) bolsters the credibility of PR campaigns.
5. To anticipate potential crises, PR execs should regularly ask the legal department if they have spotted potential red-button issues in company documents.
6. Customers tell your story better than you ever can.
7. A recent survey revealed that the most-fired department in organizations was sales and marketing.