Seven Things You Will Learn In This Week's Issue Of PR News
1. The word "integration" is dead; "connectivity" is the new topic du jour.
2. 57% of surveyed companies are under increasing pressure to measure non-financial indicators.
3. Employees are now in the driver's seat in terms of negotiating salaries and getting multiple job offers.
4. When training employees, the tone of communications should reflect hallway conversation, not corporate conversation.
5. There is a five-step approach to pitching the value of PR to senior management.
6. Video news releases are a good way to pitch a story to journalists who are pressed for time with a tailor-made story.
7. Media relations must be carefully orchestrated to reach an uneducated audience.